Archived by the Kiwi Farms Archival Group. Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 58978 Post Options So, if listening to your harsh mind messages is one choice and rebelling and feeling badly about yourself is the other, you may not realize there is a door number three. Mic drop. Stop 'Shoulding' On Yourself. Film advertisement created by Heat, United States for Halo Top, within the category: Food. Yup. You are literally killing yourself by being fat. Halo Top Creamery owned by Wells Enterprises—known mainly for its low-calorie count—premiered a “Stop Shoulding Yourself” campaign in a fit-shaming advertisement video. Edition United States ... News Agencies Production Cos Pitch Consultants Ads Awards Talent Academic. There is nothing glorious about obesity. As someone who was morbidly obese (302 Ibs, now 204) You SHOULD "should" yourself. It’s been dystopian and bleak…but it’s also been critically acclaimed. Dr. Albert Ellis — ‘Stop shoulding on yourself’ To see what your friends thought of this quote, please sign up! Removing the word "should" is no easy task. Fuck. Halo Top has garnered a lot of notoriety in recent years for its unconventional advertising. Just stop". The ad ended with "Stop 'shoulding' yourself". I couldn’t help but cry as I told them that was exactly what they did for me. This commercial is making fat people look sexy as if they weren't disgusting enough. Fuck that company and fuck the "body positive" influencers that have made shit like that acceptable. They explained that they wanted others to free themselves from the guilt and shame and to help others stop putting so much pressure on themselves. Addeddate 2020-07-02 01:12:13 Identifier “Stop Shoulding Yourself” is Halo Top’s first major campaign since it was acquired by Wells Enterprises in September. Stop Shoulding Yourself (Halo Top Ad) by Halo Top. P.S. Their “Ice Cream For Adults” campaign was one of my favorites from 2019. Titled “Stop shoulding yourself”, for those unaware, “shoulding” apparently refers to the pressure people can place on themselves to do what they think will make them “better”. Halo Top’s new spot- featuring music from Momma Haze and some really bad-ass dance moves, serves to solidify the brand as the angel of ice cream. Now Halo Top is back with a new agency and a new view on life.It’s a body-positive ad featuring the music of Mama Haze. Web Film Stop Shoulding Yourself for Halo Top by Deloitte Digital's Heat. That. She said, "Jill, stop shoulding on yourself. Usage CC0 1.0 Universal Topics ice cream, fat, pornography Language English. I’m so proud to be apart of their “Stop should-ing yourself” campaign. Straight up tears.